• Goverment of India
  • Invest India
Innovations
Problem

Most yoga products are made from PVC which is not eco-friendly as it is hazardous for the environement and difficult to recycle.

Solutions

JURU Yoga offers biodegradable yoga products made with cork and natural rubber. It provides a good grip and avoids slipping.

Brief description

JURU Yoga Mat is a premium ecofriendly yoga mat made with cork, jute, and natural rubber. The mat is durable, reversable, washable, anti-microbial, anti-slip and offers a good grip.

Interested in this innovation?
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  • What stage is this innovation at?
    Commercialized
  • Which market does it cater to?
    B2C
  • Method of commercialization
    Sale of Product/Service , Manufacturing & Distribution
  • Location
    Tamil Nadu

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